Kareena Kapoor Khan to be the face of WOW Life Science Organic Apple Cider Vinegar

Indian skincare and wellness brand, WOW Life Science has named Kareena Kapoor Khan as the new face for their Organic Apple Cider Vinegar. Kareena joins the brand as the third and the latest brand ambassador for the company. Earlier last year,  Bhumi Pednekar and Disha Patani were roped in as brand ambassadors for the skincare and haircare ranges, respectively.

Since their inception, WOW Skin Science and WOW Life Science have been led by the vision of bridging the gap between discerning consumers, awareness in the mindsets, and pathbreaking nature-inspired and innovative products. Today, the brand has become a trusted name across Indian households because of the successful execution of that vision through their products, their formulations, and collaborating with the right celebrities and icons to promote the range.

WOW Life Science has collaborated with Kareena Kapoor Khan because her affinity towards a natural, holistic and healthy lifestyle resonates perfectly with the 100% natural attribute of WOW Life Science Organic Apple Cider Vinegar– a product meant for adopting a wholesome lifestyle. She is the perfect icon for endorsing our apple cider vinegar as a health drink.

On being brought on board as a brand ambassador, Kareena Kapoor Khan says, “I have always been passionate about wellness and for that, I prefer the basic natural ingredients. I am quite impressed with WOW Life Science Organic Apple Cider Vinegar drink. Today it is the best addition to my fitness regime. I feel rejuvenated and more productive. The drink, being made from apples grown in the Himalayan region, helps to deliver holistic goodness to our bodies. I am glad to be associated with WOW as they are one of the few brands who are consistently bringing the best of nature to us and that is the need of the hour.”

Looking at her healthy lifestyle and her preference for natural products, this collaboration sends a positive message to her fans, followers, and consumers at large to take one step towards a healthy and happy life.

“We are extremely delighted to welcome Kareena to our WOW Life Science family. Kareena is an inspiration to so many with the varied roles she carries out with the right balance. We couldn’t have found a better personality for our iconic apple cider vinegar. Today, she is also an influencing factor on fitness and her updates motivate her fans and followers to attain a healthy and happy life. Consumers are making the shift towards natural products, something that forms the core of our brand since inception and we’re only aiming towards a more holistic extension of our offerings in the days to come”, says Manish Chowdhary, Co-founder of WOW Life Science.

WOW Life Science Organic Apple Cider Vinegar is made from the juice of the finest quality apples grown organically in the orchards of the pristine hills of the Himalayas. It is natural, raw, unfiltered, and unpasteurised that retains the apple’s natural residue called ‘Mother of Vinegar’. The apple cider vinegar, popular as a drink, offers a bunch of health benefits. It is rich in vitamins, minerals, antioxidants, and enzymes that help boost overall health.

The current pandemic situation has made consumers realise the importance of being fit and staying healthy by following a more nature-based lifestyle. Today, wholesome lifestyle and healthy eating habits have become part of daily schedules, even within the confines of one’s home. Apple Cider Vinegar, though an old companion for the health-conscious, has today become an in-demand, popular health drink across all consumer segments.

WOW is spearheading innovation in product ideas, formulations, and packaging. The brand’s uniqueness is what makes WOW products the preferred choice of the consumers. The brand through its strong consumer-centric approach has grown manifold in 2020 despite the pandemic. The company attributes this to the numerous entrances across the D2C space in terms of integrations, collaborating with brands, ATL and BTL exercises, collaborations with A-list celebrities as brand ambassadors, curating masterclass, and experiential. The brand has also forayed into the brick-and-mortar formats to engage more closely with the consumers. WOW has also been recently backed by Chrys Capital which is expected to boost further growth.

ALSO READ: Taapsee Pannu reacts to criticism of Kareena Kapoor charging Rs. 12 crore to play Sita; says it’s a sign of ingrained sexism

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EXCLUSIVE: "When I first shot Vicky Kaushal, he kept saying that I'm very awkward in front of the still camera" - Dabboo Ratnani on his annual calendar shoot

Vicky Kaushal is one such name in Bollywood who has managed to get a huge liking among the audience as well as the people of the industry. Apart from his powerful performances in his films, the actor also is very famous when it comes to his photoshoots. The actor has recently grabbed headlines when he released some of the pictures from the most awaited photoshoots of Bollywood. Vicky has collaborated with the ace photographer Dabboo Ratnani for the second consecutive time. The photographer himself is also very fond of the Masaan actor.

Recently, Dabboo Ratnani spoke to Bollywood Hungama and shared his experience working with Vicky Kaushal. When asked to comment upon his experience working with him, Dabboo said, “Because it's a non-commercial project, you cannot force anybody to do it. We don't make money out of it; we don't pay the actors anything. So, it's more for the passion, more for the relationship and more to achieve a great shot, it's more about creative satisfaction that we get through the calendar. So, with Vicky, I had shot Zubaan, his first film publicity and that time he kept saying I'm very awkward in front of the still camera but he was very easy. To me, he did amazing shots even that time but now he keeps saying I am not rigid, I couldn't pull. I was wondering what you would think of me. But he was very chilled out, he was very good in front of the camera and in fact some of those pictures I'll show it to people when I'll release some of them beacuse some of the pictures didn't come out in the posters but I had such an amazing throwback pictures of Vicky so hopefully I'll release them.”

He further recalled the last calendar shoot with Vicky and how he managed to give perfect shots despite the December cold. The photographer said, “Last year we did a calendar shot, where he was in water, he was very torso and he was freezing in the December cold water and it was on the roof top of a hotel so, it was so cold that he was actually shivering in the water but he managed to look really hot and sexy.”

He also discussed about the look that the actor carried for this year and said, “This time he was clean shaven so I said you know let's do a completely to it. Because usually what happen is when we do grungy stuff, stubble heavy beard with leather look. I said this time let's go with a leather with this clean look. It's a different thing for different takes; it's not that we always have to shoot bearded with leather. So, I said let's go with this clean look and do it with this whole leather and vest and we given it a very rugged look. So, I played a lot with the lighting in Vicky's shot and I lighted up in a very contrast high fashion black and white kind of style. I think it worked very well, it's looking very different. We've got 9 pictures and same thing happened with everyone that we couldn't choose the best one. We've been home because of the lockdown, so it gave us enough time to really go through the pictures and choose the best one and put it out there.”

Also Read: EXCLUSIVE: “She’s looking beautiful in the shot and it works very well with her personality” – Dabboo Ratnani on shooting with Ananya Panday for his annual calendar

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TikTok Removes Nearly 62 Million Videos in Q1 2021 for Guideline Violations

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