European fashion house Jack&Jones, Vero Moda and Only launched its newly revamped store located at Linking Road, Mumbai on a grand note. The launch of the event was kick-started by Jack&Jones' India’s Brand Ambassador – Ranveer Singh, whose high-octane energy made for a truly euphoric experience. As the curtain screen played the latest campaign film titled ‘Don’t’ Hold Back 3.0’ starring Ranveer Singh himself, he descended via a Jack&Jones branded swanky cherry-picker, which made for nothing less than an iconic entry. He set the adrenaline pumping as he enthralled the crowd with his larger-than-life performance, and then proceeded to unveil that newly revamped store. That’s not all!
Giving the crowd another reason to enjoy was his performance with popular rap artists such as Devil The Rhymer, SlowCheeta, Spitfire & Kaaam Bhaari, who have in the past been associated with brand.
Adding to this high-octane store opening was an exclusive preview and star-studded party that saw the who’s who of the fashion & entertainment industry, the media fraternity, fashion influencers, and digital disruptors. Guests were also graced by celebrities who attended the store launched too. With jaw-dropping performances by talented artists such as Zaeden and Kayan, the guests were treated to a first-look and walkthrough of the swanky new store whilst grooving to music.
While entertainment took front seat for the night, the store never failed to live up to expectations of onlookers and everyone present. Spanning across 3 floors, the landmark store set new benchmarks in fashion retail by becoming home to South Asia’s largest transparent curtain screen. With a plethora of immersive in-store shopping experiences, the store is pegged as a one-stop-shop for a new generation of fashion-conscious consumers and style enthusiasts in the city. Its interior highlights minimalistic visual language set against indoor foliage to bring out the uniqueness of all the three brands. To elevate one’s shopping experience further, the store is equipped with state-of-the-art amenities such as WIFI, super-cute ‘Instagrammable’ corners, shoot- friendly lighting, and boasts of an in-store café that doubles up as an alfresco coffee joint, and a smart workstation!
Each brand has its own designated floor space, with contemporary womenswear brand - Vero Moda situated at the ground floor, Jack&Jones on the second floor, and Only on the topmost floor. Cozy sitting areas near the trial rooms make for a truly comfortable and enjoyable shopping journey.
Speaking on the newly revamped store Mr. Vineet Gautam, CEO & Country Head- Bestseller India says, “Our Jack&Jones, Vero Moda and Only store on Linking Road has been a landmark for over a decade. Now, as we move on to our next phase of retail expansion, it was time to revamp the store and offer an elevated store experience to cater to the evolving needs of our customers. The store was launched by Bollywood superstar and our brand ambassador for Jack&Jones, Ranveer Singh, who did not hold back and ensured we had an electrifying night. One that a lot us will remember for a while to come. Very excited to open the doors to our customers today and cannot wait to see and tap on their response.”
Euphoric excitement, disruptive fashion, and Ranveer Singh’s bold and uninhibited persona came together like never before as attendees were treated to a one-of-a-kind store launch experience. Located at one of the most bustling areas in the city, the landmark store stands out as an iconic edifice in the neighborhood.
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